Lack of investments for SEO in Polish

I am very interested in the new technologies. One of the most interesting thing to me is search engine optimization. The method which makes websites seen as the best by the browser. It can highly influence the searching results and it works as the best advertisement for the websites. I looked closer on the local SEO market and I must say that we lack of investments and professional companies that are working on SEO in Polish. It is highly surprising situation because while in the whole wide world hundreds of companies are fighting for clients here we have a big gap that no one wants to fill. It is because companies here in Poland do not know what seo in polish could give them. I talked to my friend who owns a big online shop about the SEO in Polish and he said that actually he do not need such services because his online shop is already well known and he would only recommend it for new companies and for less known ones. He do not worry about the situation when his online shop would be outside the first top ten results on the searching list. Well he is probably right because we have only few good companies that are dealing with SEO in Polish and are doing it professionally. Maybe in the near future the situation will change. So far we do not have many companies of this type because website owners are not interested in SEO as much as I Western Europe.